Exposure – Documentary Filmmaker as Entrepreneur

Exposure – Documentary Filmmaker as Entrepreneur

In addition to making media for a variety of mediums, over the last 6 years I’ve been actively involved in search engine marketing both professionally as a consultant and personally with my own pet projects. While it’s true that there are some tried and true methods to achieve a particular rank in a Google search, sometimes it’s just plain dumb luck that catapults your website to the first page.

As of this morning, I have just received some of that good fortune. This website that you’re reading, www.nathanielhansen.com, now ranks on the first page of Google for the search term “documentary filmmaker,” just a few spots down from one of my favorite documentary filmmakers “Errol Morris” whose work you can view here.

I have designed this site as a space to showcase my more personal and passionate projects which consist mostly of documentary short films and two upcoming feature length projects. To be successful as an independent filmmaker you have to be entrepreneurial. It’s no longer just enough to produce a film and release it to a festival. From the very start, the web in all it’s iterations must be part of the equation, and so must the project itself – it must be able to transcend traditional media boundaries and be portable to a variety of mediums (digital and analog).

In the coming weeks, I’ll start writing more about my two feature projects (as well as my shorts) so that I have a record of sorts to look back on in a few years. each project is unique, and involves so many components that are becoming fluid and natural to me, I’m hopeful that my experiences will be of use to those just getting started.

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