Pantone Short Documentaries featuring Graphic Designers

In December of 2015, Case Agency in NYC asked if I would collaborate with them on a series of short documentary films profiling three prolific graphic designers in a campaign introducing new color tools for Pantone. I was excited, as it had been some time since I had produced short documentary (90 second), profile work, and I was excited to jump in.

We produced and edited the films in the two weeks running up to Christmas, spending a day with each artist. We rolled entirely hand-held on two RED cameras, a 5k Scarlet and an 6k Epic Dragon, with Canon Cineprime lenses, and mostly natural light. When we did put up a light, we were bouncing one Area 48 LED off a nearby wall or beadboard.

I’m pleased with how the short films turned out. We also produced a short featuring behind the scenes work at Pantone, which you can see below as well.

Chip Kidd

Jessica Walsh

Eddie Opara

Pantone Behind the Scenes

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